{"product_id":"b0gx2q9cys","title":"The Practice Behind the Practice: The Field Manual for Everyone Who Isn’t the Dentist","description":"\u003cp\u003eThe dental practice runs on the people who are not the dentist.\u003c\/p\u003e\n\n\u003cp\u003eThe receptionist who answers the phone. The assistant who sits chairside. The hygienist who holds the room. The office manager who keeps it standing. They are the practice. They are also, almost without exception, the people no one ever sat down and taught how to do this work with words.\u003c\/p\u003e\n\n\u003cp\u003eThe Practice Behind the Practice is the curriculum that was supposed to exist and never quite did.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Dr. G.S.S. Khurana, this is a field manual for every member of a dental team who is not the dentist — the people who learned the work in the hallways, by listening, by guessing, by being corrected, and guessing again. It is the book that finally gives those people the right words for the moments that come up every week and that nobody ever quite teaches:\u003c\/p\u003e\n\n\u003cp\u003eThe call from a stranger in pain. The patient who freezes when a treatment plan is read aloud. The brother-in-law at Thanksgiving who wants to know if his dentist is ripping him off. The five minutes at checkout that decide whether a patient comes back. The money conversation that makes everyone in the room flinch.\u003c\/p\u003e\n\n\u003cp\u003eWhat's inside\u003c\/p\u003e\n\n\u003cp\u003ePart One — Foundations. The mental model of the mouth, the two languages every practice speaks, the philosophy of a good explanation, and what patients are actually afraid of.\u003c\/p\u003e\n\n\u003cp\u003ePart Two — The Procedures. One chapter for each major category: cleanings, fillings, crowns, root canals, extractions, implants, bridges, dentures, periodontal therapy, cosmetics, orthodontics, pediatrics, emergencies, sedation, and night guards. Each chapter follows the same structure — clinical terminology, patient-facing translations, ready-to-use VERBIAGE scripts, and WATCH OUT boxes flagging the most common mistakes.\u003c\/p\u003e\n\n\u003cp\u003ePart Three — The Settings. The phone, the lobby, the chairside, the operatory handoff, the difficult patient, the post-op call. The recurring textures of the work itself, with scripts that sound human, not robotic.\u003c\/p\u003e\n\n\u003cp\u003ePart Four — The Money Conversations. Fees without apologizing, insurance explained without lying, treatment plan presentations, financing, the gracious no, collections. The conversations auxiliary staff fumble most, finally addressed plainly.\u003c\/p\u003e\n\n\u003cp\u003ePart Five — At the Dinner Table. How to represent dentistry in your life outside the office, when family and friends start asking.\u003c\/p\u003e\n\n\u003cp\u003eThe back of the book holds a glossary of dental terms with patient-facing translations, two quick-reference cards — The Twenty Phrases Every Auxiliary Staff Member Should Have Memorized and The Ten Phrases You Should Never Say — an appendix for specialty practices, and an index.\u003c\/p\u003e\n\n\u003cp\u003eWho it is for\u003c\/p\u003e\n\n\u003cp\u003eThe receptionist three weeks in who flinches when the phone rings. The assistant of two years who freezes when a patient asks what is happening in their mouth. The hygienist who is wonderful clinically but feels like she's selling something when she discusses treatment. The office manager who knows everything but has never written it down. And the experienced team member who already knows most of this — but wants better verbiage. Better answers for the recurring questions. Better scripts for the situations no one ever taught anyone to handle gracefully.\u003c\/p\u003e\n\n\u003cp\u003eIt is not trying to make you a dentist. It is trying to make you better at the parts of the practice that are yours.\u003c\/p\u003e\n\n\u003cp\u003eRead it once. Then keep it on your desk. Open it before a hard call. Open it when a new procedure comes onto the schedule and you are not sure how to talk about it. Open it when a difficult patient just left and you want to think about what to say differently next time.\u003c\/p\u003e\n\n\u003cp\u003eThe texture of the relationships you build with patients shapes whether they come back, whether they accept treatment, whether they trust the practice.\u003c\/p\u003e\n\n\u003cp\u003eYou are not support staff. You are the practice.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":54230867050859,"sku":"YSL26194","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1674\/0203\/files\/51mIzPZzHyL._SY1500.jpg?v=1792833295","url":"https:\/\/www.booktavero.com\/products\/b0gx2q9cys","provider":"BookTavero","version":"1.0","type":"link"}