FROM INSIGHT TO ACTION - 360 AI Prompts : A Consultant’s Playbook for US Pharma and Biotech Executives (Decision-Grade AI 2)

Note: this title has been replaced by a revised and expanded second edition, published as 360 AI Prompts: Pharma and Biotech Edition. The new edition adds a worked example to every chapter and two new chapters on running a prompt as a loop and verifying what the model returns.
In US pharma and biotech commercialization, the most expensive mistake is asking the wrong question — of your team, your data, or your AI. The question was never the data. It was the question.

You know the feeling: a launch window closing, a payer who controls 40% of your scripts, a generic AI prompt that returned a generic answer you spent 30 minutes fixing. From Insight to Action gives you 360 structured prompts to ask the right questions instead, engineered for the language, workflows, and pressure of US pharma commercial operations.

Each prompt follows a structured format with bracketed variables you replace with your context. Submit to ChatGPT, Claude, Gemini, or Copilot and receive decision-grade output shaped by real launches, real payers, and real organizational pressure. Twelve domains cover every commercial challenge you face: analytics and field excellence, launch strategy, market access, medical affairs, regulatory, real-world evidence, digital and AI, portfolio strategy, plus four chapters most prompt books skip entirely — leadership, AI adoption, team building, and commercial agility under compression. Those four determine whether the strategy actually executes.

Geeta Padbidri has led commercial analytics and field excellence at Genentech, Pfizer, Bayer, and Otsuka across 25 years, and now builds agentic AI for pharma commercial analytics. This book was written from inside the rooms where these decisions get made.

It is for VP, ED, and C-suite leaders in US pharma and biotech commercial roles. It is not a generic prompt collection, and it is not for readers looking for drug-discovery science.

Replace the variables. Submit. Move from insight to action today.

360 AI prompts. 12 domains. Every challenge a pharma executive faces.

TRADEMARK & ATTRIBUTION NOTICE
McKinsey & Company is a registered trademark of McKinsey & Company, Inc. The use of McKinsey in this title is descriptive and does not imply endorsement by, affiliation with, or sponsorship from McKinsey & Company. The author has collaborated with McKinsey teams on industry projects throughout her career but has not been employed by McKinsey & Company. All other trademarks referenced are the property of their respective owners.