{"product_id":"b09h6snm7d","title":"Emotion By Design: Creative Leadership Lessons from a Life at Nike","description":"\u003cp\u003eFilled with innovative strategies for success from a former branding expert,  Emotion By Design  will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.\u003c\/p\u003e\n\n\u003cp\u003eThe branding lessons in Greg Hoffman’s  Emotion By Design  are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” ―Daymond John,  New York Times  bestselling author and co-star of  Shark Tank\u003c\/p\u003e\n\n\u003cp\u003eIn  Emotion By Design , Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds,  Emotion By Design  is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:   Creativity is a Team Sport   Dare to be Remembered   Leave a Legacy, Not Just a Memory\u003cbr\u003e\nOver the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.\u003c\/p\u003e","brand":"ANT","offers":[{"title":"Ebook","offer_id":54232520065387,"sku":"YSL27654","price":10.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1674\/0203\/files\/81LLlzInPAL._SY1500.jpg?v=1792836680","url":"https:\/\/www.booktavero.com\/products\/b09h6snm7d","provider":"BookTavero","version":"1.0","type":"link"}